In the windows startmenu is a wrong reference to the release .EXE and it is named "MITK Diffusion" which is not correct in my opinion.
This seems to be caused by the following setup:
I assume the org.mitk.gui.qt.diffusionimagingapp being build causes this. While definitely a bug it can be easily circumnavigated by not building *app plugins of apps that are not being build.
As such I am removing the 2014.10 target.